{"id":33438,"date":"2018-06-18T06:57:57","date_gmt":"2018-06-18T04:57:57","guid":{"rendered":"https:\/\/bombonerialapajarita.es\/nosotros\/"},"modified":"2025-03-04T11:24:09","modified_gmt":"2025-03-04T10:24:09","slug":"about-us","status":"publish","type":"page","link":"https:\/\/bombonerialapajarita.es\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<h1>Our history<\/h1>\n<p>\t\tAfter finishing the second Carlist war and reigning Isabel II, Don Vicente Hij\u00f3s y Palacio establishes in number 6 of the newly reformed Puerta del Sol in Madrid an office of the most select coffees, chocolates, sweets and teas. It is the year 1852, the Moderate Party governs, the administrative and political reform has just begun, as the<br \/>\nworks of Canal de Isabel II, the telegraph for train stations is opened and the Caja General de Depositos is created. Through the city, there is an air of change, and locals seek novelties and delicacies. Given the very high quality of the products offered in his establishment, the reputation of D. Vicente\u2019s business does not take long to soar. It takes its name from the popular origami figure that the people who frequented the \u201ccafes\u201d used to make with paper napkins: La Pajarita<\/p>\n<p>Among all the products manufactured, their classic candies of 12 flavors (nowadays 17) take on a particular prominence, of which the violet and rose caramel stand out. Don Vicente decides to create the specific mold for these two candies with the shape of the flower from which their respective essences are extracted: violet and rose. Locals do not take long to show their preference for the first one that over time has become a symbol of the typical candy of Madrid, however, La Pajarita continues to manufacture the two varieties with their respective original forms. Very celebrated are also their milk chocolate chocolates with the shape of the Pajarita and their Marrons Glac\u00e9s that still nowadays are only sold in chestnut season from La Virgen del Pilar Feast until the Feast of Saint Jos\u00e9.<\/p>\n<p>Don Vicente Hij\u00f3s and his wife Do\u00f1a Lorenza Azn\u00e1rez had no offspring and decided on August 4, 1927 to cede the establishment to their nephew Don Lorenzo Azn\u00e1rez Gil by writing before the notary of the town and court of Madrid Don Lorenzo Carri\u00f3n. A few years later, on November 26, 1932, D. Vicente dies in Madrid as a good Christian as he had lived. Don Lorenzo continues with the tradition and painstaking quality of La Pajarita whose fame and popularity were so great that even a zarzuela bears his name. In 1900 the S.A. Casa Dotesio (current Spanish Musical Union), published the Zarzuela LA PAJARITA by Francisco Flores Garc\u00eda, whose protagonist appears in the play as a Madrid-born cheeky lady so mellow and affected, that calls herself after the most famous candy store in Madrid.<\/p>\n<p>During the forties, the workshop is moved from its original location in the very Puerta del Sol (under the shop) to the Carrera de San Francisco as it was necessary to expand the small factory. Nowadays, the candies and chocolates factory is located in Villaverde council. As his grandfather did, Don Lorenzo Azn\u00e1rez Gil cedes the management of the business to his son Don Lorenzo Azn\u00e1rez Sola in 1954. In 1969 a branch in Calle Villanueva 14 is opened, which in 1991 became the only establishment of La Pajarita where visitors are welcome under an imposing chandelier with 19th century furniture and walls lined with wild silk.<\/p>\n<p>The long life of La Pajarita has been flooded with many anecdotes, such as the story of the Infanta Cristina de Borb\u00f3n, daughter of Alfonso XIII, in a memoir about the life of the Royal family: \u201cMy brother Gonzalo and I escaped once, but we did not even get to the street. There were many people, many obstacles to go through. Service nobles, halberdiers, servants, polices on duty &#8230; They grabbed us and put us inside. I think we had the intention of going to a confectionery to buy sweets. I want to remember that to \u201cLa Pajarita\u201d. Regular and distinguished clients have been Queen Fabiola of Belgium, Lauren Bacall, Infanta Do\u00f1a Pilar or Don Miguel de Unamuno, a great fan of both the art of brain-otology, (name with which he himself called origami), and the candies of such exquisite taste La Pajarita was also a silent witness to Don Jos\u00e9 Canalejas\u2019 1912 murder that took place in front of the San Mart\u00edn bookstore\u2019s window after he had picked up his daily candy order.<\/p>\n<p>Since its foundation, La Pajarita, has been present in the most important political decisions of the last one hundred and sixty-seven years, since its candies, now as then, are served for the tasting of their lordships both in the Chamber of Representatives and in the Senate. This is how Prudencio Gonz\u00e1lez (usher and archivist of the Senate) remembers it: \u201cIn the 1920s candy boxes were distributed every day from La Pajarita, known as Don Joaqu\u00edn Bau\u2019s sweets, as they were a personal gift from him\u201d. Other institutions that enjoy such tasty sweets are the Royal Academy of History, the Royal Academy of Moral and Political Sciences, the General Council of the Judiciary and boards of directors of important Spanish companies.<\/p>\n<p>La Pajarita remains today conserving its artisanal way of elaborating the products based on raw materials of the highest quality and manual techniques of the highest artisanal style, giving its candies and chocolates the right balance between a refined flavor and a polished taste to the palate.<br \/>\n\t\t\t\t\t\tHISTORIA\t\t\t\t\t<\/p>\n<h2>OUR VALUES<\/h2>\n<h3>TRADITION<\/h3>\n<p style=\"text-align: center;\">We are proud to keep alive the craftsmanship and legacy of past generations,<br \/>\npreserving traditional techniques and recipes since 1852.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">+<\/a><br \/>\n\t\t\t\t\tEvery bonbon, chocolate and candy we create is a tribute to our history and the heritage of 6 generations, and we seek to pass on that sense of rootedness in every product we make.<\/p>\n<p>We strive to maintain traditional methods and processes, ensuring that each product is made with the same care and dedication that has been passed down since 1852. In doing so, we preserve the authentic flavours and exceptional quality found only in traditional chocolates and candies.<\/p>\n<p>Tradition is also reflected in our carefully preserved recipes, which have been refined over time to provide a unique taste experience. We draw on ancestral knowledge and a passion for craftsmanship to create products that evoke a sense of nostalgia and delight.<\/p>\n<p>By choosing our chocolates and candies, we invite you to be part of an enduring tradition. Each bite will bring you back to a time when candy was cherished as a true treasure, and we invite you to enjoy the connection to the past while experiencing the joy and satisfaction of savouring our traditional products.<\/p>\n<p>Heritage is a core value for us, and we strive to convey that sense of authenticity in everything we do. We value and appreciate our company&#8217;s historical roots and are proud to continue to honour tradition in every candy we create.<\/p>\n<h3>Craftsmanship<\/h3>\n<p style=\"text-align: center;\">From the selection of the finest ingredients to the final moulding and finishing,<br \/>\nevery stage of the manufacturing process is carried out with precision and passion.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">+<\/a><br \/>\n\t\t\t\t\tAt our brand, craftsmanship is a core value. Every chocolate and candy we produce is the result of a meticulous and carefully executed process. Our expert chocolate and candy masters, with years of experience and knowledge, employ traditional techniques and artisanal skills to create products of the highest quality.<\/p>\n<p>We value the art of candy and chocolate making and strive to perfect every detail. From the selection of the finest ingredients to the final moulding and finishing, every stage of the manufacturing process is carried out with precision and passion. We pride ourselves on working with skilled hands that combine experience and dedication to deliver exceptional chocolates and candies.<\/p>\n<h3>Family friendly<\/h3>\n<p style=\"text-align: center;\">Our chocolates and candies are designed to be enjoyed in the company of your loved ones, creating sweet and special memories that will last a lifetime.<br \/>\nof your loved ones, creating sweet and special memories that will last over time.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">+<\/a><br \/>\n\t\t\t\t\tLa Pajarita understands the importance of family and is rooted in our philosophy. We value shared moments and the connection that food can create between people. Our chocolates and candies are designed to be enjoyed in the company of your loved ones, creating sweet and special memories that will last over time.<\/p>\n<p>We were inspired by the idea that the act of sharing a box of chocolates or handing out candy among family and friends creates strong bonds and memorable moments. We seek to convey that sense of warmth and family togetherness in each of our products.<\/p>\n<p>La Pajarita is also a family business. For 6 generations, we have been committed to the tradition of craftsmanship and have worked together to carry on our legacy. This family connection is reflected in our dedication, passion and care at every stage of production.<\/p>\n<p>We appreciate the value of craftsmanship and the importance of family, and these values are woven into everything we do. We take pride in creating chocolates and candies that not only delight the palate, but also foster a sense of community, family togetherness and shared moments of joy.<\/p>\n<p>We value the art of candy and chocolate making and strive to perfect every detail. From the selection of the finest ingredients to the final moulding and finishing, every stage of the manufacturing process is carried out with precision and passion. We pride ourselves on working with skilled hands that combine experience and dedication to deliver exceptional chocolates and candies.<\/p>\n<h2>Our milestones<\/h2>\n<p >1852-1927<\/p>\n<h3>Opening of the Bonbons, Candies, Chocolates and Teas shop.<\/h3>\n<style>.elementor-34513 .elementor-element.elementor-element-c1ac9e0 .elementor-tab-title{border-width:0px;}.elementor-34513 .elementor-element.elementor-element-c1ac9e0 .elementor-tab-content{border-width:0px;}.elementor-34513 .elementor-element.elementor-element-c1ac9e0 .elementor-toggle-title{font-weight:400;line-height:22px;}.elementor-34513 .elementor-element.elementor-element-c1ac9e0 .elementor-tab-title .elementor-toggle-icon i:before{color:var( --e-global-color-astglobalcolor0 );}.elementor-34513 .elementor-element.elementor-element-c1ac9e0 .elementor-tab-title .elementor-toggle-icon svg{fill:var( --e-global-color-astglobalcolor0 );}.elementor-34513 .elementor-element.elementor-element-c1ac9e0 .elementor-toggle-icon.elementor-toggle-icon-left{margin-right:20px;}.elementor-34513 .elementor-element.elementor-element-c1ac9e0 .elementor-toggle-icon.elementor-toggle-icon-right{margin-left:20px;}<\/style>\n<section data-id=\"eaf86af\" data-element_type=\"section\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Registration of the name La Pajarita . Vicente Hij\u00f3s Palacio and Lorenza Azn\u00e1rez<\/a><\/p>\n<p style=\"text-align: left;\">During the first years of its existence, La Pajarita did not have a name, as it was a sweet, candy, chocolate and tea shop, since at that time it was not yet customary to give a commercial name to establishments. However, during the second third of the 19th century and the beginning of the 20th century, the origami figure of La Pajarita became very popular. The social gatherers of the time used to make them with the sugar sachets from the caf\u00e9s. It was Miguel de Unamuno, a great fan of origami and who had a certain friendship with Vicente Hijos (they both frequented the Caf\u00e9 de Levante), who suggested adopting a name as fashionable and recognisable as La Pajarita (The Little Bird).<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/bombonerialapajarita.es\/wp-content\/uploads\/2023\/09\/Imagen-5-300x271-transformed-300x271.png\" alt=\"\" width=\"300\" height=\"271\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Workshop: The caves of Puerta de Sol<\/a><\/p>\n<p style=\"text-align: left;\">In its beginnings, the workshop was located under the Puerta del Sol shop, whose caves occupied not only the basement of the shop floor but also that of the adjacent shop, which in the last period was the shoe shop Los Guerrilleros (known for their hilarious slogan: \u2018don&#8217;t buy here, we&#8217;re too expensive\u2019).<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/bombonerialapajarita.es\/wp-content\/uploads\/2023\/11\/obrador-lapajatita01-300x285.jpg\" alt=\"\" width=\"300\" height=\"285\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Assassination of Mr. Jos\u00e9 Canalejas<\/a><\/p>\n<p style=\"text-align: left;\">La Pajarita was a sad witness to the assassination of the President of the Council of Ministers Don Jos\u00e9 Canalejas, after placing his order for candy and exchanging a few words with Don Vicente Hij\u00f3s, he was assaulted while looking at the window of the San Martin bookshop by Manuel Pardi\u00f1as. Don Vicente recalled with regret that the last person he spoke to was him.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/bombonerialapajarita.es\/wp-content\/uploads\/2023\/11\/lapajarita-0100-1-238x300.jpg\" alt=\"\" width=\"238\" height=\"300\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Polka Caramelos de la Pajarita and Zarzuela La Pajarita<\/a><\/p>\n<p style=\"text-align: left;\">So widespread is its fame that in 1881 Jos\u00e9 Vicente Arche, who was the orchestra conductor of the Teatro de la Zarzuela, composed a Polka with the title \u2018Caramelos de la Pajarita\u2019.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bombonerialapajarita.es\/wp-content\/uploads\/2023\/11\/lapajarita-0100-2-217x300.jpg\" alt=\"\" width=\"217\" height=\"300\" \/><\/p>\n<\/section>\n<p>\t\t\t\t\t\t\t\t\t1852-1927<\/p>\n<p >1927-1954<\/p>\n<h3> D. Vicente hands over the establishment to his nephew Mr. Lorenzo Azn\u00e1rez Gil.<\/h3>\n<style>.elementor-34516 .elementor-element.elementor-element-1f9d7cc1 .elementor-tab-title{border-width:0px;}.elementor-34516 .elementor-element.elementor-element-1f9d7cc1 .elementor-tab-content{border-width:0px;}.elementor-34516 .elementor-element.elementor-element-1f9d7cc1 .elementor-toggle-title{font-weight:400;line-height:22px;}.elementor-34516 .elementor-element.elementor-element-1f9d7cc1 .elementor-tab-title .elementor-toggle-icon i:before{color:var( --e-global-color-astglobalcolor0 );}.elementor-34516 .elementor-element.elementor-element-1f9d7cc1 .elementor-tab-title .elementor-toggle-icon svg{fill:var( --e-global-color-astglobalcolor0 );}.elementor-34516 .elementor-element.elementor-element-1f9d7cc1 .elementor-toggle-icon.elementor-toggle-icon-left{margin-right:20px;}.elementor-34516 .elementor-element.elementor-element-1f9d7cc1 .elementor-toggle-icon.elementor-toggle-icon-right{margin-left:20px;}<\/style>\n<section data-id=\"663815f4\" data-element_type=\"section\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">II. D. Lorenzo Azn\u00e1rez Gil <\/a><\/p>\n<p style=\"text-align: left;\">On 4th August 1927, Don Vicente handed over the establishment to his grandnephew Don Lorenzo Azn\u00e1rez Gil by deed before the notary of the town and court of Madrid, Don Lorenzo Carri\u00f3n, although given Don Vicente&#8217;s advanced age, Don Lorenzo had been running the business for years.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bombonerialapajarita.es\/wp-content\/uploads\/2023\/11\/lapajarita-0100-3-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Suppliers to the Congress of Deputies and the Senate: Mr. Joaqu\u00edn Bau&#8217;s candies.<\/a><\/p>\n<p style=\"text-align: left;\">La Pajarita has been a supplier to the Cortes Generales since the beginning of the 20th century.<br \/>\nCurrently La Pajarita is a proud supplier to the Congress of Deputies, the Senate, the Assembly of Madrid, the Council of State, the General Council of the Judiciary and numerous Royal Academies and Professional Associations.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Civil War<\/a><\/p>\n<p style=\"text-align: left;\">La Pajarita did not close its doors during the Civil War. During the bombing raids, the caves of La Pajarita served as a refuge for the locals and clandestine masses were also held for those seeking spiritual solace.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Workshop: Carrera de San Francisco<\/a><\/p>\n<p style=\"text-align: left;\">In 1943, due to the need to expand the small factory, the workshop was moved to Carrera de San Francisco, where it remained for almost 100 years. Due to the increase in the production of candy, the Dominican sisters of the cloistered convent of the Monastery of the Immaculate Conception in Loeches were asked to help.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bombonerialapajarita.es\/wp-content\/uploads\/2023\/11\/obrador-carrera-san-francisco-200x300.jpg\" alt=\"obrador-carrera-san-francisco\" width=\"200\" height=\"300\" \/><br \/>\n\t\t<\/section>\n<p>\t\t\t\t\t\t\t\t\t1927-1954<\/p>\n<p >1954-2018<\/p>\n<h3>The third generation takes over the business<\/h3>\n<style>.elementor-34519 .elementor-element.elementor-element-61763fb .elementor-tab-title{border-width:0px;}.elementor-34519 .elementor-element.elementor-element-61763fb .elementor-tab-content{border-width:0px;}.elementor-34519 .elementor-element.elementor-element-61763fb .elementor-toggle-title{font-weight:400;line-height:22px;}.elementor-34519 .elementor-element.elementor-element-61763fb .elementor-tab-title .elementor-toggle-icon i:before{color:var( --e-global-color-astglobalcolor0 );}.elementor-34519 .elementor-element.elementor-element-61763fb .elementor-tab-title .elementor-toggle-icon svg{fill:var( --e-global-color-astglobalcolor0 );}.elementor-34519 .elementor-element.elementor-element-61763fb .elementor-toggle-icon.elementor-toggle-icon-left{margin-right:20px;}.elementor-34519 .elementor-element.elementor-element-61763fb .elementor-toggle-icon.elementor-toggle-icon-right{margin-left:20px;}<\/style>\n<section data-id=\"79538a49\" data-element_type=\"section\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">III. Mr. Lorenzo Azn\u00e1rez Sola<\/a><\/p>\n<p style=\"text-align: left;\">As a wedding gift, Mr. Lorenzo Azn\u00e1rez Gil hands over the business to his only son, Mr. Lorenzo Azn\u00e1rez Sola, who continues the family tradition.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bombonerialapajarita.es\/wp-content\/uploads\/2023\/10\/Imagen-2-300x205-1.png\" alt=\"\" width=\"300\" height=\"205\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Opening of the shop Villanueva 14 (1969)<\/a><\/p>\n<p style=\"text-align: left;\">Second La Pajarita sweet shop.<br \/>\nIn May 1986, British public television decided to produce the programme La Espa\u00f1a Viva, combining short language lessons with documentaries about the customs of the time, and producer David Wilson contacted Mr. Lorenzo to film the shop and factory.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bombonerialapajarita.es\/wp-content\/uploads\/2023\/10\/apertura-tienda-pajarita-300x206-1.jpg\" alt=\"\" width=\"300\" height=\"206\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Closure of the shop at Puerta del Sol 6 (1991)<\/a><\/p>\n<p style=\"text-align: left;\">In 1990, the ownership of the building at number 6 Puerta de Sol changed hands. Soon after, the new owner filed a petition for the building to be declared a ruin, and with the authorisation of the petition, such distinguished tenants as La Pajarita, the chocolate shop, the lottery shop and the San Mart\u00edn bookshop were evicted. In 1991 the Puerta de Sol establishment closed and the only shop left was the one at 14 Villanueva Street.<\/p>\n<\/section>\n<p>\t\t\t\t\t\t\t\t\t1954-2018<\/p>\n<p >2018 &#8211; Actualidad<\/p>\n<h3>Roc\u00edo Azn\u00e1rez Ramos<\/h3>\n<style>.elementor-34522 .elementor-element.elementor-element-23d2a11b .elementor-tab-title{border-width:0px;}.elementor-34522 .elementor-element.elementor-element-23d2a11b .elementor-tab-content{border-width:0px;}.elementor-34522 .elementor-element.elementor-element-23d2a11b .elementor-toggle-title{font-weight:400;line-height:22px;}.elementor-34522 .elementor-element.elementor-element-23d2a11b .elementor-tab-title .elementor-toggle-icon i:before{color:var( --e-global-color-astglobalcolor0 );}.elementor-34522 .elementor-element.elementor-element-23d2a11b .elementor-tab-title .elementor-toggle-icon svg{fill:var( --e-global-color-astglobalcolor0 );}.elementor-34522 .elementor-element.elementor-element-23d2a11b .elementor-toggle-icon.elementor-toggle-icon-left{margin-right:20px;}.elementor-34522 .elementor-element.elementor-element-23d2a11b .elementor-toggle-icon.elementor-toggle-icon-right{margin-left:20px;}<\/style>\n<section data-id=\"7771a9e\" data-element_type=\"section\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Roc\u00edo Azn\u00e1rez Ramos <\/a><br \/>\n\t\t\t\t\tContinuing with the family tradition, in 2018, at the age of 89, Don Lorenzo Azn\u00e1rez Sola handed over the business to his eldest granddaughter Roc\u00edo<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bombonerialapajarita.es\/wp-content\/uploads\/2023\/11\/lapajarita-0100-4-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Opening of a stand in the Las Rozas Village shopping centre in Madrid (2022)<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bombonerialapajarita.es\/wp-content\/uploads\/2023\/10\/DSCF2670LaPajarita29lp-200x300.webp\" alt=\"\" width=\"200\" height=\"300\" \/><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Opening of a new bakery workshop in Villaverde (2023)<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bombonerialapajarita.es\/wp-content\/uploads\/2023\/11\/obrador-lapajarita02-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" \/><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Opening of a corner in Galer\u00eda Canalejas (2023)<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bombonerialapajarita.es\/wp-content\/uploads\/2023\/11\/bomboneria-la-pajarita-galeria-canalejas-300x200.jpg\" alt=\"bomboneria-la-pajarita-galeria-canalejas\" width=\"300\" height=\"200\" \/><\/p>\n<\/section>\n<p>\t\t\t\t\t\t\t\t\t2018 &#8211; Actualidad<\/p>\n<h2>The Little Bird in Popular Culture<\/h2>\n<p>\t\tLITERATURE AND FILMOGRAPHY<br \/>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/elpais.com\/espana\/madrid\/2020-10-01\/la-familia-que-endulza-madrid-desde-1852.html\" target=\"_blank\">La familia que endulza Madrid desde 1852La Pajarita es la bomboner\u00eda m\u00e1s antigua de la ciudad. Le puso el nombre Unamuno y fabrican caramelos de la misma manera artesana que hace 168 a\u00f1os.Ver<\/a><a href=\"https:\/\/www.youtube.com\/watch?v=RryrPMiL2b4\" target=\"_blank\">Bomboner\u00eda La Pajarita en Telemadrid Ver<\/a><a href=\"https:\/\/www.vanitatis.elconfidencial.com\/estilo\/ocio\/2023-06-08\/la-pajarita-violetas-de-madrid_3659876\/\" target=\"_blank\">La Pajarita: m\u00e1s de 170 a\u00f1os de historias con forma de chocolates y caramelos violeta (elconfidencial.com)Ver<\/a><a href=\"https:\/\/www.larazon.es\/madrid\/pajarita-nuevo-obrador-171-anos-historia_20230603647abbd621debe000199d49a.html\" target=\"_blank\">La Pajarita: un nuevo obrador con 171 a\u00f1os de historia (larazon.es)Ver<\/a><a href=\"https:\/\/www.madrid.es\/portales\/munimadrid\/es\/Inicio\/Actualidad\/Noticias\/Madrid-destaca-el-inmenso-talento-de-su-industria-turistica-en-el-Dia-Mundial-del-Turismo\/?vgnextfmt=default&#038;vgnextoid=1db63141346da810VgnVCM2000001f4a900aRCRD&#038;vgnextchannel=a12149fa40ec9410VgnVCM100000171f5a0aRCRD\" target=\"_blank\">Madrid destaca el inmenso talento de su industria tur\u00edstica en el D\u00eda Mundial del Turismo &#8211; Ayuntamiento de MadridVer<\/a><a href=\"https:\/\/www.eldebate.com\/estilo-vida\/viajar\/20231001\/dulce-apasionante-historia-unicos-caramelos-artesanos-madrid_143310.html\" target=\"_blank\">La dulce y apasionante historia de los \u00fanicos caramelos artesanos de Madrid (eldebate.com)Ver<\/a><a href=\"https:\/\/www.20minutos.es\/noticia\/5176369\/0\/cibeles-premia-real-madrid-por-obra-bernabeu-pajarita-por-su-historica-bomboneria-dia-mundial-turismo\/\" target=\"_blank\">Cibeles premia al Real Madrid por la obra del Bernab\u00e9u y a La Pajarita por su hist\u00f3rica bomboner\u00eda en el D\u00eda Mundial del Turismo (20minutos.es)Ver<\/a><a href=\"https:\/\/www.expansion.com\/directivos\/2022\/01\/21\/61eaf158468aebac338b4673.html\" target=\"_blank\">Roc\u00edo Azn\u00e1rez y Carlos Lemus (La Pajarita): &#8220;No somos &#8216;vintage&#8217;; somos aut\u00e9nticos&#8221; | Directivos (expansion.com)Ver<\/a><a href=\"https:\/\/www.elmundo.es\/madrid\/2021\/12\/27\/61c4b39221efa07f508b4575.html\" target=\"_blank\">La Pajarita, un cl\u00e1sico en Navidad que endulza los desfiles de Herm\u00e9s y se emociona con los &#8216;regalos&#8217; de Gald\u00f3s | Madrid (elmundo.es)Ver<\/a><a href=\"https:\/\/www.traveler.es\/articulos\/la-pajarita-donde-comprar-dulces-violeta-madrid\" target=\"_blank\">La Pajarita, la joya dulce m\u00e1s preciada (y centenaria) de Madrid | TravelerVer<\/a><a href=\"https:\/\/www.abc.es\/gastronomia\/abci-caramelos-malvavisco-dulce-tradicion-madrilena-para-aliviar-y-suavizar-garganta-202202060049_noticia.html\" target=\"_blank\">Caramelos de malvavisco, una dulce tradici\u00f3n madrile\u00f1a para aliviar la tos y suavizar la garganta (abc.es)Ver<\/a><a href=\"https:\/\/www.miarevista.es\/actualidad\/16046.html\" target=\"_blank\">Los secretos de La Pajarita, la bomboner\u00eda m\u00e1s antigua de Madrid (miarevista.es)Ver<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our history After finishing the second Carlist war and reigning Isabel II, Don Vicente Hij\u00f3s y Palacio establishes in number 6 of the newly reformed Puerta del Sol in Madrid an office of the most select coffees, chocolates, sweets and teas. It is the year 1852, the Moderate Party governs, the administrative and political reform [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-33438","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About us - Bomboner\u00eda La pajarita<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bombonerialapajarita.es\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us - Bomboner\u00eda La pajarita\" \/>\n<meta property=\"og:description\" content=\"Our history After finishing the second Carlist war and reigning Isabel II, Don Vicente Hij\u00f3s y Palacio establishes in number 6 of the newly reformed Puerta del Sol in Madrid an office of the most select coffees, chocolates, sweets and teas. 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